In this training, attendees will learn the fundamentals of community-based social marketing and how they can be applied in any community to reduce contamination, combat myths, and  increase participation in recycling and composting programs of all kinds.  Supporting a strong, science-based framework for delivering meaningful messaging and information,  is at the heart of recycling education and outreach, generating successful participation in all kinds of programs.  Learning how to create and deliver effective messaging about specific issues will help you solve for the barriers and create opportunities in your community that will us from simple education to meaningful and lasting behavior change that supports your program.

The training will consist of three, four-hour sessions spread over three consecutive days and provide you with the information and tools you need to create impactful messaging to change behavior in your community. This virtual workshop is being held at a convenient time for attendees from across Michigan.  Attendees will receive a certificate that they have completed community-based social marketing training.